Guest post by: Tricia Coffey, Berry Network Manager of Training & Development If you dread New Year’s Resolutions, you are not alone! Less than half of American adults even make a resolution. In the business world, we make “New Year’s Resolutions” when we are required to write self development goals for our Annual Performance Review Plans. How many of you really put thought into your developmental goals? I’d be willing to bet the resolution stat applies and less... [More]

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A new partnership between Devon Security and Berry Network, Inc. is particularly important to Devcon’s massive nationwide expansion efforts.   By leveraging Berry Network’s strength and expertise in local search advertising, the new alliance will help Devon Security build brand awareness and increase advertising presence in new market areas.    “We chose to partner with Berry Network because of the strategic value they bring to the table,” said Kristin... [More]

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Berry Network was recently honored by its parent company, AT&T, with a “Champions of the Environment” award for its employee-driven recycling program. The award recognizes programs and projects that make a positive environmental impact in the workplace or local community.   Berry Network’s recycling program launched earlier this year to coincide with Earth Day. The program encourages employees to recycle aluminum cans, plastic bottles, paper, and many other items incl... [More]

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Part 2 of a 4-Part series on Yellow Pages ad design In part 1 of this 4-part series, we discussed attracting attention to your Yellow Pages ad. Today, in part 2, we are looking at a closely related topic - creating interest. As a Yellow Pages user scans the pages of a particular heading in the directory - their eyes are jumping from one focal point to another. They are also filtering what their eyes are seeing based on criteria that are both conscious and subconscious. The content of the focal ... [More]

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Why do some BtoB companies excel at content based, social media marketing while others falter? Based on my experience, and observing how other companies have used content based marketing, I think the biggest reason is company buy-in.  With traditional marketing, the marketing team creates the message, branding, ad content, sales collateral, and the like. They control the message and push it out through the regular channels.  The rest of the company sits back and lets marketing do thei... [More]

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