We’ve all noticed Yellow Pages directories have gotten thinner as a result of media migration. Consequently, many people wonder if the Yellow Pages are still a good value for 2013. Absolutely! One way to look at it is, with less Yellow Pages competition … you’re actually getting more leads. But, for those who are still skeptical – we have some hard core statistics from CRM Associates (November 2012) to share with you. Yellow Pages remain: Relevant Yellow Pages ... [More]

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Local listing management is one of the hottest topics within Internet marketing; yet it confuses and overwhelms many business owners. In this blog, we’ll help clear up the confusion and provide some useful tips to help business owners make informed decisions to harness the power of Local Listing Management. Why are Local Listings so important? There are more people conducting online searches for local businesses than ever before. In fact, the Kelsey Group has identified 70% of US househo... [More]

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We all know internet search engines are designed to help people find exactly what they are looking for, but there’s a lot of behind-the-scenes action that takes place in order for a website to achieve a high search engine ranking. Search Engine Optimization (SEO) is a process that makes a website more easily found through various search engines, by building links to the website and using strategic keywords that people use when searching. Search engines results are influenced by the number ... [More]

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It’s an understatement to say that raising funds for your hospital foundation is a challenge, particularly in a tough economy. Having an online presence, however, can be an effective solution. Online marketing is quick, flexible, and a cost-effective means of soliciting and promoting your foundation initiatives. Still, challenges remain on knowing how to promote your foundation online, finding tools to use for capturing donations, and discovering which best practices are actually best for ... [More]

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(The views expressed within this blog are my own and do no reflect the views of Berry Network or AT&T.) The month of March was significant for Dayton, Ohio. The weather was amazing – we enjoyed lots of sunshine and temps in the 70’s and 80's. That is not typical March weather in Ohio! The University of Dayton, located just a few short miles from Berry Network, hosted the NCAA First Four Tournament Games. And, the President of the United States, along with British Prime Minister D... [More]

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