Demand runs high for mobile marketing as consumers embrace mobile devices

by Berry Network, Inc. (21. March 2014 08:00)
The passion for mobile devices has translated into a new “always-on” reality for consumers.  In fact, 9 out of 10 consumers almost always have their mobile devices with them – according to immr (a research-based consultancy). This always-on reality gives marketers the ability to get closer to their desired audiences than ever before. Over the past two years, Smartphone adoption in the US has exceeded 61%1 and Tablets have become significantly more affordable and mainstrea... [More]
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It's All About Location, Location, Location!

by Berry Network, Inc. (26. February 2014 03:11)
Chances are you conducted a great deal of research in deciding the exact street upon which to place each of your locations. Great consideration was likely given to population density, target demographics, foot traffic and local consumer expenditures – in order to position your business in the ideal neighborhood. Now it’s time to own your target audiences in those neighborhoods – online, on tablets, and on mobile devices.  A recent Forrester study found that 82% of US onl... [More]
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Dynamic Local Display – The New “Intelligent” Banner Ad

by Berry Network, Inc. (13. September 2013 07:07)
If you think online banner advertising is a thing of the past; you’re half right. A hot new item has replaced the old static mass-appeal banners that ran across networks. The trend today is “intelligent,” hyperlocal display ads that deliver, not only dynamically-created ads with animation and changing text, but ads targeted to specific geographies, user demographics, and user behaviors. Dynamic makes the difference. The key to dynamic local display advertising ... [More]
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Yellow Pages for 2013?

by Mark Williams (10. January 2013 00:36)
We’ve all noticed Yellow Pages directories have gotten thinner as a result of media migration. Consequently, many people wonder if the Yellow Pages are still a good value for 2013. Absolutely! One way to look at it is, with less Yellow Pages competition … you’re actually getting more leads. But, for those who are still skeptical – we have some hard core statistics from CRM Associates (November 2012) to share with you. Yellow Pages remain: Relevant Yellow Pages ... [More]
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What's all the fuss about Local Listings Management?

by Berry Network, Inc. (10. December 2012 07:44)
Local listing management is one of the hottest topics within Internet marketing; yet it confuses and overwhelms many business owners. In this blog, we’ll help clear up the confusion and provide some useful tips to help business owners make informed decisions to harness the power of Local Listing Management. Why are Local Listings so important? There are more people conducting online searches for local businesses than ever before. In fact, the Kelsey Group has identified 70% of US househo... [More]
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Berry Network employee blogs are published by Berry Network employees and reflect their own opinions, interests, trials, and tribulations. The entries don’t necessarily represent this company’s positions, strategies or views. But that doesn’t mean we don’t want you to read them! Because they do represent lots of marketing expertise you can’t get from anyone else.