The learning curve on Facebook can be steep, but it doesn’t have to be. There is a wealth of online resources available to help you learn the intricacies of the world’s number one social networking site. Here are some of the best resources, organized by topic, that every marketer should know about.
1. Getting Started
If you are looking to master Facebook, your first stop should be Mashable's Facebook Guide Book. This electronic guidebook is organized by topics; such as Facebook 101, using Facebook for business, and advanced Facebook topics.
2. Statistic and Demographics
Facebook maintains a page, the Facebook Press Room that contains the latest facebook statistics. Here you can learn the current number of active users and the average activity level of those users.
If you are looking for statistics on Facebook user demographics, try Checkfacebook.com and Insidefacebook.com. Both of these sites contain helpful information about who is using Facebook and what users are doing on the site.
If you have a business page, you are already aware of the reporting you get from the Facebook Insight box that appears on your wall. What you may not know is that you can get additional information such as analytics on your page's tabs, referral sources, and more by going to Facebook Insights.
4. News and Updates
If you want to stay up to date with what is new on Facebook your first step should be the official Facebook blog. Additionally you will want to read Allfacebook.com.
5. Facebook Business Pages
Creating a basic Facebook business page (formally a fan page) is actually very easy. Creating a page that is engaging and encourages people to “like” your page is more complex. Hubspot offers a great whitepaper on this topic called The 2010 Facebook Page Marketing Guide. You will need to register to download the white paper, but it is worth it, as it is filled with real life case studies and examples of some of the best business pages around.
6. Facebook Advertising
If you want to learn the “how to” part of Facebook advertising check out Facebook’s Guide to Facebook Ads. Allfacebook also has an outstanding article on Facebook Advertising: 10 Laws Every Marketer Needs To Know which goes beyond the “how to” and provides insight into perspectives you should consider when developing ads for Facebook.
If you know of any other great Facebook resources, I would love to hear about them. Drop me a note in the comment box below.