Is marketing turbo-boiling your sales prospects?

I have a new electric stove with turbo-boil.  The manufacturer calls this feature “America’s fastest speed-to-boil” element.  In fact, it heats liquids in a snap.  Are you currently feeling pressure from your sales organization to use the turbo-boil feature?  You know, turn up the campaign heat in order to snap the prospect through the sales funnel.  Turbo-boil is great for making hot tea; but in my opinion it can backfire when applied to the consumer buying process.  Think about it.  As a consumer do you want to be turbo-boiled?  When you suspect that turbo-heat is going to be applied what are some of the first things you do to cool the environment?

1.       Screen your calls?

2.       Put your number on the do-not-call list?

3.       Break out your cryptic email addresses?

4.       Op-out?

5.       Unfriend, defriend, stop following?

I can say yes to each of the above, and so can you.  Marketing communication can be designed to convince, persuade, educate or negotiate; but let’s face it, the consumer decides what, when, where, for how long and in what form they want to accept our message.