Measure Results

We'll track and report the effectiveness of your Yellow Pages and Interactive media programs. This is accomplished through ad testing and return on investment (ROI) analysis.

Ad Testing
Whether testing a new market, a new heading or a new ad, Berry Network research associates can help. Berry Network is known for having the most robust ad testing programs in the industry. In fact, Berry Network has conducted more Marketing the Media® (MTM) tests than any other Certified Marketing Representative for the past two years.

Berry Network negotiates test lines and space for our clients and has built a database of findings, enabling all clients to benefit from best practices. We provide education as to what testing options are available, complete testing implementation and monitoring, and provide insight, analysis and recommendations to guide future program strategy.

Return on Investment (ROI) Analysis
The most effective print testing we provide is Return On Investment (ROI) Value Testing. The goal of ROI Value Testing is to ensure that the client's Yellow Pages investment is meeting or exceeding revenue goals. With ROI Value Testing, we can answer commonly asked questions such as:

• Which ad design will attract the most prospects?
  
• Is the ad too big or too small?
  
• Which headings provide the highest returns?