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Berry Network Bulletin  Your Resource for Direct Mail Using Digital Express
 

FUTURE TOPICS
How To: Design Custom Cards with Digital Express
How To: Create Targeted Lists with Digital Express
How To: Edit Templates with powerful messages
How To: Use the Map feature for Creating Lists
 
Ten Tips for an Effective Direct Mail Campaign
 
  1. Design for Your Audience.  Too often organizations use industry terminology and imagery that consumers don’t recognize.
  2. Use Relevant Headlines.  The best headlines capture interest by solving a problem or hitting on a customer need.
  3. Make Your Message Obvious.  Don’t make customers struggle to find out what’s in it for them.
  4. Use Fonts that Work.  Use San Serif font for headlines and Serif font for body copy.
  5. Make Your Card Stand Out.  Oversized cards and color are proven to get better response. 
  6. Keep it Simple.  Stick with one or two simple messages.  Make sure the message ties back to the headline.
  7. Remember the Benefits.  Benefits always sell better than features.
  8. Create a Sense of Urgency.  Offer an incentive for timely responses and put a deadline on your offer.  
  9. Include Your Website.  Research shows, the majority of consumers go to the website first before calling.
  10. Measure.  Track your results. Test your campaign with different versions to determine what performs the best.
 
Thank you for being a valued Digital Express customer.
 
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