Let’s chat. Let’s exchange ideas. Let’s all get smarter from the sharing of collective wisdom. Because there’s lots of wisdom out there, learned from trial-and-error, real-life experience, successes and the unfortunate failures. What’s important is to get in there and try, to bounce ideas off other experts, to offer your opinions and to get it out on the table and open it up to discussion. Nothing’s off limits, nothing’s out-of-bounds, there’s no such thing as a crazy idea here.

The Network’s subject matter experts are open for business 24/7. Stop on by, put your feet up, and let’s chat.

• Marketing at the Speed of Change

  If you're like all marketers, one thing is for certain: Whatever was working for you yesterday (or even today) almost certainly won't be working for you in the same way tomorrow. Experts say the next 5 years will bring more technology change than the last 20 combined. For marketing or advertising professionals, this means we have to change more quickly than ever before. In this blog, Tracy Manning will help you stay abreast of technology, marketing and advertising trends that will help you catch the front edge of the next big wave and improve your results.

• Getting a Response from Direct Response Marketing
  

  This blog provides insightful tips, advice and suggestions about the effectiveness of direct mail in today’s marketplace. You will learn from Mark Williams, Sr. Media Strategist at Berry Network, how direct mail – particularly print-on-demand – is a viable tool in capturing attention and generating response among the myriad of print and electronic messaging options facing consumers.

• The Power of Print

  Have you or someone you know ever asked, “Who uses the Yellow Pages anymore?” In this blog, Mindy Swigart, Senior Media Strategist at Berry Network will discuss what people are saying about their experiences with print Yellow Pages and look at what current research is saying about the media.

• New Media Marketing

  The marketing world is rapidly changing and so are the methods being used to reach out to and interact with customers. While traditional media still are extremely valuable to marketers, new media channels such as Twitter, Facebook, YouTube and blogs are grabbing the marketing world by storm. The “New Media Marketing” blog by Rich McKinney examines these various platforms and helps companies effectively harness the power of new media to grow their business.

• Strategic Marketing

  What makes strategic marketing different from more tactical marketing initiatives? The key difference is the focus placed on delivering a customer experience that is in alignment with your organizations strategic goals and objectives. In this blog, Alan See, Berry Network’s VP of Marketing, will discuss how marketing organizations can take a leadership role in driving profitable growth through customer-centric best practices.

• Marketing Insights

  Marketing trends come and go, but the essence of marketing remains the same – to create meaningful messages that resonate with consumers. In this blog, David Corr will take a close look at the strategy, tools, and technology used by today’s marketers to gain a better understanding of what works and what doesn't.

• Visual Marketing

  What is the key component to every marketing campaign? “The Message”. In this blog, Walter Reynolds will look at how the visual or graphic aspect of delivering your message can create a much deeper and stronger connection within the minds of your intended audience.

Berry Network employee blogs are published by Berry Network employees and reflect their own opinions, interests, trials, and tribulations. The entries don’t necessarily represent this company’s positions, strategies or views. But that doesn’t mean we don’t want you to read them! Because they do represent lots of marketing expertise you can’t get from anyone else.