Berry Network’s flexible, research-based process dynamically transforms your current ad to maximize eye appeal and content. First use our Rate Your Ad tool to see how your current ad stacks up; then consult with a Berry Network designer to develop the best advertising for your business. Each enhancement is made with one goal in mind: Increase the effectiveness of your ads.
Research has proven that an ad that goes through the Berry AdMAXSM process results in a 179% increase in the likelihood to call.
- New Creative Development Team evaluates the client’s current advertising
- New Creative Development Team conducts a creative analysis session with the client
- New Creative Development Team requests client logo, fonts, style guides, and related graphics, photos & illustrations
- New Creative Development Team reviews client’s existing marketing materials, website, & graphic standards/style guide
- New Creative Development Team reviews competitor advertising
- New Creative Development Team develops strategy, approach & schedule (Creative Brief)
- New Creative Development Team designs one or two new ad concepts using the client’s three most common ad sizes (or three Account Team-recommended sizes)
- New Creative Development Team proposes ad concept(s), including recommended bullet points, stock photography, custom photography, and/or illustration solutions
- New Creative Development Team makes client’s requested edits
- Account Team notifies the New Creative Development Team that the client has officially signed off on final art
- Account Team determines template ad sizes based on actual directory/publisher placements
- New Creative Development Team purchases any necessary external stock photography and makes approved art available to Ad Production Team
- Ad Production Team meets with Account Team and New Creative Development Team to discuss client creative guidelines and template ad sizes
- Ad Production Team develops the template sizes specified by Account Team – using the client-approved concept as the design shell
- Ad Production Team submits the templated ads specified by the Account Team
- Ad Production Team makes client’s requested edits
- Account Team notifies the Ad Production Team that the client has officially signed off on the templates
- Account Team references appropriate template when submitting an art request
- Ads are placed into production for directory placement