Research
The core of everything we do
We lead the industry in marketing research and testing programs. Our marketing staff has the knowledge and experience to help determine the media value for whatever you need to know'in-directory testing for a proposed advertising strategy, focus group feedback on new ad designs, or testing an online ad program. We also use secondary research from leading research institutions to supplement our findings, going that extra step to make sure we deliver superior results for you.
We offer the most complete collection of research services in the industry, including qualitative, custom marketing research driven by client business information needs. It's because of the extensive data we collect that we can provide you with:
- Research - primary and secondary
- Customer profiling
- Analysis'demographics and competitive advertising
- Testing - in-market, in-directory ads, and Internet Yellow Pages ads
- Online surveys, focus groups, and mail intercepts
- Custom research
- Competitive tear pages
- Project management and consulting
- Directory market mapping
- Market area/opportunity modeling