Rate Your Ad

Developed by Berry Network's award-winning creative team, this tool measures your print Yellow Pages ad effectiveness based on the ad's ability to attract attention, create interest, answer a need, and stimulate action. This quick and easy rating system will provide unique insight into how to improve the effectiveness of your ads.

ATTRACT ATTENTION
Headline
5 Points	Headline included
5 Points	Headline is eye catching and prominently displayed
Artwork
5 Points	Photo/illustration included
5 Points	Photo/illustration engages viewer
5 Points	Professional-quality logo included
Layout Design
5 Points	Well-organized with a key focal point
5 Points	Text is easy to read
5 Points	Sufficient white space included
5 Points	Name/logo easy to find
5 Points	Information in short bullets, not paragraphs
What's your Attract Attention score? (Perfect score = 50 points)		0

Create Interest
Headline
5 Points	Headline includes differentiating selling point
Artwork
5 Points	Photo/illustration is relevant and displays the solution
Special Offers
5 Points	Discounts, free services, or coupons are offered
5 Points	Special offers are highlighted with call out boxes, buttons, bold text or starbursts
What's your Create Interest score? (Perfect score = 20 points)		0

Answer A Need
Content
5 Points	Reliability (years of service, company size, family-owned, guarantees, etc.)
Artwork
5 Points	Differentiators (services the competition may not offer)
5 Points	Credentials (associations, licensed, bonded, certifications, etc.)
5 Points	Complete service offering listed
5 Points	Payment options (credit cards accepted, financing, payment plans, etc.)
5 Points	Specific areas served
5 Points	Accessibility (hours of operation, website, weekend/evening availablity)
What's your Answer a Need score? (Perfect score = 35 points)		0

Stimulate Action
Contact Info
10 Points	Local number(s) listed
5 Points	Toll-free number listed
5 Points	Local address(es) included
5 Points	Web address and/or map included
Call To Action (Choose only one.)
5 Points	Basic call to action included (i.e., Call NOW! Visit us Today!, etc.)
10 Points	Specific reason to call included (i.e., Call for your free consultation, Ask about our money-back guarantee, etc.)
What's your Stimulate Action score? (Perfect score = 35 points)		0

Your Score
Attract Attention	0
Create Interest	0
Answer A Need	0
Stimulate Action	0
TOTAL:	0

The Rate Your Ad tool is based on Berry Network's AdMAX process, a patent pending creative process available exclusively to Berry Network clients.