The local search landscape is rapidly evolving, and if you are like most advertisers you're probably asking yourself...
- What's the tipping point for print media?
- What's the right mix of print Yellow Pages, IYP, search, and other media?
- When should revenues be shifted from print into online search and to what degree?
- Do leads from different local search media convert differently?
Berry Network has conducted extensive research on the consumer buying cycle and
media migration and the results are striking. This research has been used to build
a cutting-edge Media Migration Model that indexes total Internet universe, IYP usage,
and local search site usage for every DMA within the United States. This allows
us to better understand media migration within a DMA and, thus, help our clients
better allocate advertising spend across multiple local search platforms. Want to
learn more? Click here to contact us.
