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Niche Marketing Programs
 Consumers prefer it when marketers recognize the distinctiveness of their culture and speak to them in the own terms. For example, research shows that 50% of Latinos say they remember more or pay attention to products and services advertised in Spanish and 47% report they are much more loyal to companies that advertise in Spanish.1
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Given the diversity of today’s marketplace, developing strategies to reach niche markets such as the Latino, African-American, and Asian communities has never been as important as it is today.
Berry Network understands the importance of niche marketing and has developed a dynamic set of tools to help you promote your products and services to niche markets. Our tools include the following:
- Third Party Data - Our access to 2,000+ demographic, customer segmentation, and behavioral data elements allows our media planning tools to deliver optimal advertising programs.
- Hispanic Optimizer - Our proprietary Hispanic media selection model easily ranks and prioritizes Hispanic directories. This allows for customized programs targeted toward your specific needs.
- Statistical Analysis - Our Marketing Intelligence group can complete various statistical analyses to help you better understand the relationship between your sales data, the markets you serve, and the optimal directories.
- Mapping Services - Our mapping solutions visually help you identify optimal niche markets, sales opportunities, target markets, site locations, and other specific data elements.
- Creative Services - Our Creative team will customize your ad content to include photos and images to appeal to your target demographic.
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1CRM Associates, February 2005, Yankelovich Hispanic Monitor
2002 & ComScore Media Metrix 2003. |
"We use our
research-based tools
to identify, target and
test niche markets
for print Yellow Pages,
Internet Yellow Pages
and local search."
Jason Peaslee
Operations Manager
Marketing Intelligence
5 Years
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