Debra Crawford
Executive Vice President
I'm in this industry because: Marketing and advertising is a strategy game
that challenges me every day. I've been in this industry for 18 years; I find it
very exciting to understand our clients' goals and then provide them with exceptional
solutions that exceed their expectations.
Customer service is a primary component of our business. To me, customer service
means: Promoting a company culture in which meeting client needs is our
number one priority. To us, meeting and exceeding client needs is the norm – not
an exception. Excellent customer service also requires us to be very good listeners.
We take time to thoroughly understand a client’s strategy and objectives, so we
can provide advertising solutions to complement their strategies and help them grow
their business.
My personal life focus: Making the most of every moment in my spiritual,
personal and work environments.
A favorite personal interest/hobby of mine: Golfing (although you wouldn't
think so by the way I play today), skiing, bicycling, and spending time with good
friends.
For musical enjoyment I like to listen to: Sting. The last time I saw him
was when I attended a concert at Grant Park in Chicago. Sting was in front of me,
Lake Michigan to my right and the city to my left … it doesn't get much better than
that. Sting is an incredibly accomplished artist, and that night he played "Roxanne"
in six different renditions ranging in genre from jazz to reggae.
My favorite, can-always-watch-it-again film: "Nicholas Nickleby."
I enjoy period pieces and this film, with its actors playing their characters so
well, is typical Dickens.
Alan See
Vice President of Marketing
I'm in this industry because: The proliferation of media and distribution
channels, combined with consumers increasing demand for communications relevance,
has created the perfect marketing storm for many CMO’s. As a result, the need for
more rigorous marketing discipline and research competency has never been greater.
That means it’s actually the perfect time to demonstrate our measurable value to
marketing leaders across all industries, and that makes every day exciting to be
here.
Customer service is a primary component of our business. To me, customer service
means: The perfect customer experience is one which results in our customers
becoming advocates for our company, creating referrals, retention and profitable
growth. In my opinion, the perfect customer experience is interlaced in customer
service. You really can’t deliver the perfect customer experience without delivering
perfect customer service.
My personal life focus: Actually I have a personal mission statement that
reads … To develop, grow and leverage superior business acumen in order to maximize
value for my network, and to provide a life for my family that is; filled with spiritual
growth and Christian leadership, financially secure, learning, loving, and fun.
A favorite personal interest/hobby of mine: I’m very involved in social media,
including; LinkedIn, Twitter, Facebook, and blogging just to name a few. In fact,
name a social media platform and I’m probably in it. I really enjoy connecting and
sharing knowledge. My passion for sharing knowledge also carries over to my work
with the University of Phoenix where I teach courses in Marketing, eBusiness, and
Management Theory.
For music enjoyment I like to listen to: I’m all over the dial with music
because it depends on my mood and what I’m doing at the time. From rock with the
Rolling Stones, country with Mary Gauthier, or just plain easy listening with Davy
Spillane, I have a wide range of interests.
My favorite, can-always-watch-it-again film: "The Greatest Game Ever
Played" screenplay by Mark Frost and based on a true story. An underdog epic
that fires me up every time I watch it!
Matt Welsh
Vice President of Client Services
I'm in this industry because: In college, I found my interests gravitated towards sales and marketing. I've been
in this industry for eight years, having held positions in marketing, finance, training, business development, sales
and sales management. My current role is an aggregation of all previous roles that have prepared me well to serve our
clients and our people.
Customer service is a primary component of our business. To me, customer service means: We must accommodate the
needs of our clients and bring them new ideas that will help grow their businesses. It boils down to return-on-investment.
We need to establish trust and make it our duty and mission to maximize calls and leads for our clients with every dollar
they invest.
My personal life focus: Most important to me is my wife and our four children.
A favorite personal interest/hobby of mine: Aside from taxiing kids from event to event, I'm active
in coaching youth sports—football, basketball, and baseball. Given the time, I'd play more golf, plant a
vegetable garden, and buy a bulldozer to move dirt.
For musical enjoyment I like to listen to: I like it all… well, almost all since the ‘80's was a
musically-challenged decade. My tastes range among Van Morrison, Red Hot Chili Peppers, and The Rolling Stones.
My idea of the ultimate fantasy performance would be Jimi Hendrix playing Mozart.
My favorite, can-always-watch-it-again film: "On The Waterfront," starring Marlon Brando
and Karl Malden.
Jack Wilson
Vice President of Interactive
I'm in this industry because: For over 25 years I've worked with the brightest people and industry
experts in this field. It's the greatest business education you can find. Every day I learn something
new from clients and their strategies that can help them reach their goals.
Customer service is a primary component of our business. To me, customer service means: To represent
our clients' best interests with publishers and to bring all parties together for a common goal: Developing
a good deal where all parties win. It's important to listen closely to what clients say, being able to
understand their strategies before making recommendations, and challenging them to try new things.
My personal life focus: Family. Let's face it: It's all about spending time with those around us.
Time passes away too quickly.
A favorite personal interest/hobby of mine: I have a passion for hiking, backpacking, and rafting.
For musical enjoyment I like to listen to: The Beatles. They are simply timeless.
My favorite, can-always-watch-it-again film: "Butch Cassidy and the Sundance Kid,"
"Ferris Bueller's Day Off," and the list goes on and on …
Tracy Manning
Vice President of Client Services
I'm in this industry because: For over 15 years I have been working in local search, marketing and advertising.
I get so much personal satisfaction from helping great brands accelerate growth and creatively solving marketing problems.
There's just nothing else like it!
Customer service is a primary component of our business. To me, customer service means: Going the extra mile it
takes to exceed clients' expectations every single time. When I have a clear understanding of a client's business, the
industry and their goals, I overcome the obstacles and seize opportunities to deliver creative solutions.
My personal life focus: I surround myself with fun, smart, and driven people who bring out the best in each
other. Life is too short to do anything else.
A favorite personal interest/hobby of mine: I'm the busy, involved mom to my 18-month old son and my 8-year old
daughter, and also enjoy fitnesss, outdoor activities with my family, art, writing, blogging, decorating and cooking.
For musical enjoyment I like to listen to: Music is a passion and I could never choose a single favorite artist
or group. Those with a place in my soundtrack are Eva Cassidy, Billie Holliday, Mary J. Blige, The Eagles, Coldplay,
Train, Counting Crows, Fergie, and Matchbox 20.
My favorite, can-always-watch-it-again film: A few of my favorites are "Pulp Fiction," "My Big Fat
Greek Wedding," "Forrest Gump," "Man on Fire," "The Sixth Sense," "Anchorman:
The Legend of Ron Burgundy," "Napoleon Dynamite," and "Talladega Nights: The Ballad of Ricky Bobby."