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When it's useful to you, there's no such thing as having too much information. Our
white papers are designed to provide real answers to the challenges faced by marketers
today.
- Capturing More Buyers Than Shoppers
How does an advertiser know how and where to spend their advertising dollars in today’s mix of print and online local business directories? The answer, as outlined in this report, is being smarter about the customer, the available print and online advertising channels, and how technology has redefined the differences between the shopper and buyer.
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Using Social Media for Business Marketing
Social media can and should be used as an effective tool for lead generation and brand development. To that end, this white paper discusses the two distinct factors a business needed to be successful with social media marketing - technology and trust.
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Six Essential Components of a High Performing SEM Program
Marketers are spending an ever increasing amount of dollars on SEM programs, yet many U.S. executives feel that their SEM programs will underperform or just meet their expectations. This white paper provides marketing managers and executives a framework for understanding the essential components of a high performing SEM program.