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Are Print Yellow Pages Still a Good Investment?
With digital and social media on the rise, and countless blog articles claiming Yellow Pages are dead, some advertisers are questioning the value of print Yellow Pages. This white paper looks at the three most common questions advertisers have about print Yellow Pages: Why should anyone continue to invest in a media that's in decline? Why does anyone still use print Yellow Pages? Why should I spend as much on print Yellow Pages as I did last year?
How to Make Your Local Search Program Truly Local
The most prevalent form of internet search today is local search. But what exactly is local search and what can marketers do to ensure their search program is truly local? In this white paper we explore both these questions and outline five strategies to increase the effectiveness of your local search program.
- Capturing More Buyers Than Shoppers
How does an advertiser know how and where to spend their advertising dollars in today's mix of print and online local business directories? The answer, as outlined in this report, is being smarter about the customer, the available print and online advertising channels, and how technology has redefined the differences between the shopper and buyer.
Using Social Media for Business Marketing
Social media can and should be used as an effective tool for lead generation and brand development. To that end, this white paper discusses the two distinct factors a business needed to be successful with social media marketing - technology and trust.
Six Essential Components of a High Performing SEM Program
Marketers are spending an ever increasing amount of dollars on SEM programs, yet many U.S. executives feel that their SEM programs will underperform or just meet their expectations. This white paper provides marketing managers and executives a framework for understanding the essential components of a high performing SEM program.
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