The Network

A Berry Network Blog

Demand runs high for mobile marketing as consumers embrace mobile devices

The passion for mobile devices has translated into a new “always-on” reality for consumers.  In fact, 9 out of 10 consumers almost always have their mobile devices with them – according to immr (a research-based consultancy). This always-on reality gives marketers the ability to get closer to their desired audiences than ever before. Over the past two years, Smartphone adoption in the US has exceeded 61%1 and Tablets have become significantly more affordable and mainstream. As a result, the constant connectivity gives consumers the ability to interact with businesses anytime and anywhere.  Businesses are taking notice and have begun to embrace the new always-on consumer reality. Marketers are realigning budgets to ensure ads appear wherever their audiences’ eyes are focused. eMarketer projects the amount spent on mobile advertising in the US will total $14.9 billion in 2014. As demand grows, mobile marketing options continue to expand and improve. Mobile marketing strategies need to be individually customized for each business based on their product/service set and objectives. In some cases, mobile marketing might be as easy as adapting your website to make it compatible with mobile devices. Other businesses may benefit from a more complete mobile marketing strategy that includes mobile search and mobile display components. Berry Network offers a wide-variety of mobile marketing options at varying price points – including Mobile Search, Mobile Display, SEM/SEO, LLM, SMS and other lead gen solutions. One example of a particularly effective mobile product we offer is the YP Mobile product – as explained in this short video.  Mobile marketing is changing fast and it can be a little intimidating, but our team of digital experts can design a mobile marketing program that will complement your existing advertising and help you capture the eyes of your always-on consumers.   Source: 1 Nielsen – Mobile Majority: US Smartphone Ownership Tops 60% June 2013

Dynamic Local Display – The New “Intelligent” Banner Ad

If you think online banner advertising is a thing of the past; you’re half right. A hot new item has replaced the old static mass-appeal banners that ran across networks. The trend today is “intelligent,” hyperlocal display ads that deliver, not only dynamically-created ads with animation and changing text, but ads targeted to specific geographies, user demographics, and user behaviors. Dynamic makes the difference. The key to dynamic local display advertising is in its ability to localize and target client messages differently for each market the advertiser serves – which is ideal for national and regional advertisers. Dynamic messaging and targeting of online display ads is like strategically placing a billboard on the busiest street in town and having it viewed by traffic that’s close to your business and by traffic that has an identified interest in your products or services. Instead of blasting multiple markets with identical messages, dynamic local display ads are targeted with a variety of messages and attention-getting graphics that are specific to your audience.  This eliminates wasting precious advertising dollars on markets outside your target audience or on those who fail to meet your key demographics. Dynamic local display ads help: ·       Promote brand awareness of regional and national brands by using local content that drives consumers to the nearest local facility.   ·       Reach targeted consumers on sites where they spend most of their time.   ·       Improve search advertising performance by eliminating advertising waste. So, the next time you consider passing on a banner advertising opportunity because you think it might be passé, make sure you’re not passing on an intelligent dynamic local display opportunity!  

What's all the fuss about Local Listings Management?

Local listing management is one of the hottest topics within Internet marketing; yet it confuses and overwhelms many business owners. In this blog, we’ll help clear up the confusion and provide some useful tips to help business owners make informed decisions to harness the power of Local Listing Management. Why are Local Listings so important? There are more people conducting online searches for local businesses than ever before. In fact, the Kelsey Group has identified 70% of US households now use the internet when shopping locally for products and services. It’s never been more important to ensure your business is accurately listed in as many online directories as possible. Supplying information about your business to these touch points, or local listings, is crucial to your business being found in an online search by a potential customer.  Establishing and maintaining a strong local listing presence helps businesses rank higher in organic results when potential customers search for your business. Plus, local listings are more important to consumers than you might think. Research by comScore has identified online searchers find local and organic results to be 7 times more relevant and 8 times more trustworthy than paid results!   Why do businesses outsource the management of their Local Listings? It takes a substantial commitment of time, manpower and dedication in order for a business to manage its own local listings. There are literally hundreds of digital touch points and online directories, but some companies like to manage the process internally. The basic steps of the process are outlined below:   Claim listings at multiple local listing websites – such as Google, Yahoo Bing, Ask, CitySearch, etc. Update listings with your business marketing information – and include text for web and mobile searches, as well as categories, photos, coupons, videos, images, etc.  Clean-up inconsistent data – Since local listing websites obtain data from multiple sources there could be multiple listings for a single business address. Delete or merge any duplicate listings to avoid confusion. Monitor consumer reviews – on all local listing websites. Monitoring, managing and responding to reviews is an important process and doing so will help you retain and acquire new customers.   How can Berry Network help? We know businesses often spend countless hours researching, distributing and manually updating their business listings – only to achieve lackluster results. That’s why Berry Network has introduced a new Local Listing Management (LLM) solution. Our experts will manage your local listings and do all the work for you! Berry Network has developed a one-stop identity management service for local businesses, which provides access to virtually all of the search sites consumers use to find information. Our LLM solutions are bundled into easy-to-use packages that include a combination of claiming services, list distribution, monitoring services, updating services, content enhancement development and reporting. You pick the package that best fits your needs and your budget and we’ll deliver results.   Local Listing Management is critical step to ensure your business information is listed correctly in search results so customers can find accurate information about your business when they’re searching.  At its core, our Local Listing Management solution provides a single point of entry for the creation and distribution of enhanced business profiles that are distributed to all major outlets, including: Google, Yahoo, Bing Data Providers – Localeze, Infogroup, Acxiom Online Yellow Pages – Superpages,, Yellowbook Social networks – Yelp, Foursquare, Facebook Portals and guides – AOL, Mapquest, Cityearch Cell phones and mobile apps – Blackberry, iPhone, Android 411 directory assistance GPS navigation and telematic services – OnStar What should you do? Local listings are far too valuable to be ignored, so don’t leave them to chance. Simply decide if you want to invest the time and resources to manage the process in-house or utilize Berry Network’s LLM solution. Remember, the goal is to accurately list your business, monitor your presence and enhance your online profile! To get more information about Local Listings Management, please contact Berry Network today at 800-366-1264. 

March Madness in Dayton

(The views expressed within this blog are my own and do no reflect the views of Berry Network or AT&T.) The month of March was significant for Dayton, Ohio. The weather was amazing – we enjoyed lots of sunshine and temps in the 70’s and 80's. That is not typical March weather in Ohio! The University of Dayton, located just a few short miles from Berry Network, hosted the NCAA First Four Tournament Games. And, the President of the United States, along with British Prime Minister David Cameron, flew into Wright-Patterson Air Force Base to join thousands of basketball’s faithful fans for the game. One of the aspects I appreciated most about the whole event is that politics seemed to take a back seat, if only for a couple of hours. It was a welcome change. For the last few months, American’s have been inundated with political campaign messages every where we turn; television advertisements, disruptive telephone calls and constant news about the upcoming Presidential race. I, for one, was glad to have a day of reprieve – to sit back and enjoy one of America’s favorite pastimes – basketball. It seemed as if the local atmosphere experienced an exciting shift. Residents were upbeat, the local news was positive and people generally seemed to be having a good time.   It seemed like basketball momentarily transcended politics. Political party lines didn’t seem to matter (well, not as much as normal). Regardless of a person’s political affiliations, the citizens of the Dayton area enjoyed a prestigious visit from the President of the United States! It was very exciting and very American – as the City of Dayton and its resident’s basked in the nation’s spotlight, soaked up the warm spring air, and plunged into March Madness.    

Do You Dread New Year’s Resolutions?

Guest post by: Tricia Coffey, Berry Network Manager of Training & Development If you dread New Year’s Resolutions, you are not alone! Less than half of American adults even make a resolution. In the business world, we make “New Year’s Resolutions” when we are required to write self development goals for our Annual Performance Review Plans. How many of you really put thought into your developmental goals? I’d be willing to bet the resolution stat applies and less than half of you do. Why don’t we give serious thought to our business “New Year’s Resolutions”? Do we not want to learn more? Do we not care if we grow as individuals? I don’t think that’s it.  In all my years of managing and training people, there is one consistent theme…time.  In today’s environment of doing more with less, it’s more important than ever to identify self development goals.   I believe that we won’t be able to do more with less without self development!  We are constantly challenged to find smarter, more effective ways to do business. It’s not just a matter of doing things faster, but we are being asked to do more things – create more spreadsheets, sell more products to more people or develop new products. However, wouldn’t you be doing that now if you knew how?   I challenge that by investing time to learn a new skill you will become more efficient. “If the untapped potential locked inside employees is unleashed and channeled effectively, it will surely boost the company's performance a great deal,” says Six Sigma. Otherwise…you may end up spinning your wheels.  In fact, do you know the definition of insanity? Insanity is doing the same thing over and over and expecting different results.    What are YOUR thoughts on making time for self development this year?