The Network

A Berry Network Blog

Demand runs high for mobile marketing as consumers embrace mobile devices

The passion for mobile devices has translated into a new “always-on” reality for consumers.  In fact, 9 out of 10 consumers almost always have their mobile devices with them – according to immr (a research-based consultancy). This always-on reality gives marketers the ability to get closer to their desired audiences than ever before. Over the past two years, Smartphone adoption in the US has exceeded 61%1 and Tablets have become significantly more affordable and mainstrea... [More]

It's All About Location, Location, Location!

Chances are you conducted a great deal of research in deciding the exact street upon which to place each of your locations. Great consideration was likely given to population density, target demographics, foot traffic and local consumer expenditures – in order to position your business in the ideal neighborhood. Now it’s time to own your target audiences in those neighborhoods – online, on tablets, and on mobile devices.  A recent Forrester study found that 82% of US onl... [More]

Dynamic Local Display – The New “Intelligent” Banner Ad

If you think online banner advertising is a thing of the past; you’re half right. A hot new item has replaced the old static mass-appeal banners that ran across networks. The trend today is “intelligent,” hyperlocal display ads that deliver, not only dynamically-created ads with animation and changing text, but ads targeted to specific geographies, user demographics, and user behaviors. Dynamic makes the difference. The key to dynamic local display advertising is... [More]