The Network

A Berry Network Blog

10 Facebook Ad Units Explained

Most people know that Facebook is the world’s largest social network. What they may not know is that Facebook is expected to generate over $2 billion in revenue from display advertising in 2011 and is on track to pass Yahoo! as the top online display-ad selling company in the U.S., according to a new study by eMarketer. According to the research, Facebook’s U.S. display-ad revenue will grow this year by 80.9% to $2.19 billion, giving it a projected 17.7% share of the market. Yahoo! w... [More]

3 Hard Truths About Facebook Marketing

I am a big fan of Facebook Pages. I have spent a lot of time reading, blogging, and educating myself about using Facebook Pages as a marketing tool; just look at my last few blog posts. I think Facebook Pages are a powerful way for businesses to connect with their customers. Even so, I am a realist. I know that given the media attention Facebook is getting these days, that there are a lot of misconceptions about Facebook Pages. While I encourage all marketers to embrace the use of Facebook Pages... [More]

3 Keys to Attract Attention with Your Yellow Pages Ad

Part 1 of a 4-Part series on Yellow Pages ad design    In the Yellow Pages environment, attracting attention with your ad is almost as important as having your phone number in the ad. All of your competitors are right there on the page next to you - if Yellow Pages users don’t look at your ad… there is no way they are going to call. Attracting attention really does come down to seconds or fractions of a second. The human brain has a tendency to want to make sense out of ... [More]

10 Point Facebook Checkup

If you manage a Facebook business page you most likely spend a most of your time managing your Wall content, reviewing your page analytics, or checking out the latest and greatest apps. But every now and then it makes sense to take pause and assess your Facebook health and well-being; to diagnose and treat the biggest small problems before they become big ones. With that in mind here is an 11 point checkup. 1. Review your permission settings to ensure maximum exposure (edit page/page s... [More]

Are Location-Based Services the New Social Movement? It Depends.

The answser to the question above depends on whether you are trying to find a business, sign up for offers, or wanting to be found. When someone asks my opinion on location services, that’s the question I must ask first before I can respond. The value of location services isn’t something that can be addressed at face value. The answer comes after you break down location services based on three basic needs of the user. In the first need, you are searching for a business or offer, the ... [More]