The Network

A Berry Network Blog

What is Your Facebook Welcome Tab Strategy?

If you read information on best practices for Facebook business pages, the creation of a custom welcome tab is usually one of the first things mentioned. A welcome tab is a special tab created to greet new visitors to your page. Welcome tabs are usually set as the default tab for people that have not Liked your page; meaning new visitors are automatically taken to the welcome tab rather than your Wall. Once someone Likes your page, the next time they visit, they are taken to your Wall. Without a... [More]

What Exactly is Mobile Marketing?

In my last blog post I wrote about why I thought 2011 would be the year mobile marketing went mainstream. After finishing the post, I found myself thinking about how to define mobile marketing and how you would categorize the many forms of mobile marketing. After reading many definitions of what mobile marketing is, I found this definition from The Mobile Marketing Association (MMA), which defines mobile marketing as “a set of practices that enables organizations to communicate and engage ... [More]