Demand runs high for mobile marketing as consumers embrace mobile devices
The passion for mobile devices has translated into a new “always-on” reality for consumers. In fact, 9 out of 10 consumers almost always have their mobile devices with them – according to immr (a research-based consultancy). This always-on reality gives marketers the ability to get closer to their desired audiences than ever before.
Over the past two years, Smartphone adoption in the US has exceeded 61%1 and Tablets have become significantly more affordable and mainstream. As a result, the constant connectivity gives consumers the ability to interact with businesses anytime and anywhere.
Businesses are taking notice and have begun to embrace the new always-on consumer reality. Marketers are realigning budgets to ensure ads appear wherever their audiences’ eyes are focused. eMarketer projects the amount spent on mobile advertising in the US will total $14.9 billion in 2014.
As demand grows, mobile marketing options continue to expand and improve. Mobile marketing strategies need to be individually customized for each business based on their product/service set and objectives. In some cases, mobile marketing might be as easy as adapting your website to make it compatible with mobile devices. Other businesses may benefit from a more complete mobile marketing strategy that includes mobile search and mobile display components.
Berry Network offers a wide-variety of mobile marketing options at varying price points – including Mobile Search, Mobile Display, SEM/SEO, LLM, SMS and other lead gen solutions. One example of a particularly effective mobile product we offer is the YP Mobile product – as explained in this short video.
Mobile marketing is changing fast and it can be a little intimidating, but our team of digital experts can design a mobile marketing program that will complement your existing advertising and help you capture the eyes of your always-on consumers.
Source:1 Nielsen – Mobile Majority: US Smartphone Ownership Tops 60% June 2013