Category Archives: Blog

Handling Small Business Growing Pains

Handling Small Business Growing Pains

As a small business owner, growth is almost always one of your primary goals. You want to share your mission and vision—and your products—with as many people as possible. Growing may be your goal, but getting there isn’t always easy. Not only is growing a successful business a true challenge, but getting through the growing pains themselves can also be

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Catering to the “Search, Then Shop” Customers

Catering to the “Search, Then Shop” Customers

When you head out for a day of shopping, do you google the stores first? Maybe you check their hours, or perhaps you pull up their Facebook page to see if they have an event or sale going on. If you do, you are part of the vast majority of all shoppers today. We love to have all the information

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Handling Customer Complaints

Handling Customer Complaints

Have you ever been scrolling on social media and come across an article where you know that no matter what the article says, the comments are going to be gold? There is a good chance that we have all spent time (lost time) reading through strangers’ less-than-excited takes on highly charged issues. Social media has made it so easy to

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A Look at Generational Marketing

A Look at Generational Marketing

Did you know that there are five different generations currently in the business world? That means there is a wide variety of ages that are old enough to work, which means there is an even wider range of ages that are able to consume. As a business owner, such a variety of customers should be exciting. You have the opportunity

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Caring for Your Customers and Your Business

Caring for Your Customers and Your Business

As a small business owner, there is a lot on your plate. It can feel like work never really ends as you try to build your vision, care for your employees and get to know your customers better. Handling the behind-the-scenes work of running a business can become all consuming as well, but cultivating relationships with your customers or clients

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How Many Social Media Accounts Should Your Business Have?

How Many Social Media Accounts Should Your Business Have?

With the amount of time people spend on social media continually increasing, it only makes sense to ensure your business is in on the scroll. Social media is an easy way to spread your message and connect with your community. It’s also a great outlet for sharing a laugh and letting your hair down a little. So, how many accounts

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Why a Unique Brand Matters

Why a Unique Brand Matters

We have all heard the saying, “What’s in a name?” When you are a business owner, you know that the answer to that age-old question is: everything. The name of your business is the first interaction with your company customers will have, and it can make or break the organization you are trying to build. OK, so maybe that is

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Online Engagement Marketing:  What You Need To Know

Online Engagement Marketing: What You Need To Know

As a marketer, you’re familiar with the term “engagement marketing,” often called “experiential marketing” or “participation marketing.” It is an approach that directly engages consumers along a brand experience in hopes to increase brand perception and better influence purchase decisions. Sounds idyllic, right? Many marketers, however, find that the concept has many channel differences and technology nuances, and it is often confusing

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Targeting Your Audience Using the Right Mix of Ad Platforms

Targeting Your Audience Using the Right Mix of Ad Platforms

Digital advertising has reached new heights with targeting technologies. These technologies allow you, as marketers, to more precisely reach your ideal customers for more efficient spend of your marketing dollars. Many platforms are based on keyword search technologies that track those seeking particular products or services online; other platforms track sites visited by users so as to create digital profiles

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What’s all the fuss about Local Listings Management?

Local listing management is one of the hottest topics within Internet marketing; yet it confuses and overwhelms many business owners. In this blog, we’ll help clear up the confusion and provide some useful tips to help business owners make informed decisions to harness the power of Local Listing Management. Why are Local Listings so important? There are more people conducting

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