As a small business owner, growth is almost always one of your primary goals. You want to share your mission and vision—and your products—with as many people as possible. Growing may be your goal, but getting there isn’t always easy. Not only is growing a successful business a true challenge, but getting through the growing pains themselves can also be
Category Archives: Blog
When you head out for a day of shopping, do you google the stores first? Maybe you check their hours, or perhaps you pull up their Facebook page to see if they have an event or sale going on. If you do, you are part of the vast majority of all shoppers today. We love to have all the information
Have you ever been scrolling on social media and come across an article where you know that no matter what the article says, the comments are going to be gold? There is a good chance that we have all spent time (lost time) reading through strangers’ less-than-excited takes on highly charged issues. Social media has made it so easy to
Did you know that there are five different generations currently in the business world? That means there is a wide variety of ages that are old enough to work, which means there is an even wider range of ages that are able to consume. As a business owner, such a variety of customers should be exciting. You have the opportunity
As a small business owner, there is a lot on your plate. It can feel like work never really ends as you try to build your vision, care for your employees and get to know your customers better. Handling the behind-the-scenes work of running a business can become all consuming as well, but cultivating relationships with your customers or clients
With the amount of time people spend on social media continually increasing, it only makes sense to ensure your business is in on the scroll. Social media is an easy way to spread your message and connect with your community. It’s also a great outlet for sharing a laugh and letting your hair down a little. So, how many accounts
We have all heard the saying, “What’s in a name?” When you are a business owner, you know that the answer to that age-old question is: everything. The name of your business is the first interaction with your company customers will have, and it can make or break the organization you are trying to build. OK, so maybe that is
As a marketer, you’re familiar with the term “engagement marketing,” often called “experiential marketing” or “participation marketing.” It is an approach that directly engages consumers along a brand experience in hopes to increase brand perception and better influence purchase decisions. Sounds idyllic, right? Many marketers, however, find that the concept has many channel differences and technology nuances, and it is often confusing
Digital advertising has reached new heights with targeting technologies. These technologies allow you, as marketers, to more precisely reach your ideal customers for more efficient spend of your marketing dollars. Many platforms are based on keyword search technologies that track those seeking particular products or services online; other platforms track sites visited by users so as to create digital profiles
Local listing management is one of the hottest topics within Internet marketing; yet it confuses and overwhelms many business owners. In this blog, we’ll help clear up the confusion and provide some useful tips to help business owners make informed decisions to harness the power of Local Listing Management. Why are Local Listings so important? There are more people conducting