Category Archives: Engagement

Online Engagement Marketing: What You Need To Know

As a marketer, you’re familiar with the term “engagement marketing,” often called “experiential marketing” or “participation marketing.” It is an approach that directly engages consumers along a brand experience in hopes to increase brand perception and better influence purchase decisions. Sounds idyllic, right? Many marketers, however, find that the concept has many channel differences and technology nuances, and it is often confusing

Read More