Category Archives: Marketing

Online Engagement Marketing: What You Need To Know

As a marketer, you’re familiar with the term “engagement marketing,” often called “experiential marketing” or “participation marketing.” It is an approach that directly engages consumers along a brand experience in hopes to increase brand perception and better influence purchase decisions. Sounds idyllic, right? Many marketers, however, find that the concept has many channel differences and technology nuances, and it is often confusing

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A 30,000 ft. View of Digital Media Metrics

Back in the day, a marketer’s most important metrics to watch for advertising success were CPM (Cost-Per-Thousand) ad views, and Return-On-Investment (ROI). Nowadays, with the addition of digital media, mountains of metrics have joined the scene. CPC, CPL, CTR, SOV, Views, and Shares are just a some of what’s come about. Do you know what they mean and which ones

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Omni-Channel Marketing: a Marketing Must-Have

Your organization may not be one to adopt the hot marketing buzzwords continually popping up in today’s digital melting pot, but “Omni-channel” is definitely one you need to pay attention to. It’s the marketing model that keeps you top-of-mind with consumers and helps ensure your brand remains competitive. What is Omni-Channel Marketing? With all the digital media choices and devices

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