How Many Social Media Accounts Should Your Business Have?

Berry Network/ January 1, 2024/ Blog

Woman Waving In Social Media Post Frame

With the amount of time people spend on social media continually increasing, it only makes sense to ensure your business is in on the scroll. Social media is an easy way to spread your message and connect with your community. It’s also a great outlet for sharing a laugh and letting your hair down a little.

So, how many accounts do you need? It seems like a new platform rises in popularity every few months, and keeping up with how they all work can get pretty challenging. With a little research, you can make the best choice for your business in order to get the best bang for your buck.

Why You Need at Least One

While social media may be a mainstay in today’s world, there are still plenty of people out there who steer as far away as possible from all of the platforms. If you fall into that camp, it could be harming your business.

Without social media, you certainly get the pleasure of avoiding the less-than-friendly commenters, but you could also be missing the large majority of consumers.

Social media searches are as common as most search engine searches these days. Many people start on social media platforms when they set out to find a new business. An active page can draw new customers in while reminding old customers that you can’t wait to see them again.

Depending on your target demographic and the nature of your business, choose at least one platform to help build brand identity. Facebook is a great choice for just about any business trying to reach a wide market.

More Can Be Better

Keeping some social media presence is incredibly helpful for businesses, but with just one platform, you are likely missing some of your audience. Choosing two to three platforms can help broaden your customer base and increase brand knowledge. The more your customers know about your brand, the more they trust your brand.

As you consider which platforms you want to actively engage with, ask yourself what you hope to do with them. Are you looking to share helpful information and better educate your community? Is connecting with more professionals in your field important to you and your business? Or are you just hoping to increase your digital presence enough in order to rank high when someone searches for a business like yours?

When you are able to answer these questions for yourself, you can make the best decisions for which platforms will perform for your company. There really isn’t an ideal number of platforms you should have; instead, you should actively engage in platforms that will provide the best connections with your community.

Whichever platforms you do choose, make sure you keep them active. That doesn’t just mean posting regularly, it also includes responding to customer comments—both the good and the bad. If that gives you cold chills, fear not. With the right approach to how you use your social media pages, negative comments will be few.

Spend some time considering how you can be more social in the digital world. You might find that you love interacting with your community and sharing a funny meme or two.

Want to increase your social presence and raise brand awareness? Contact us to get started.