If you think online banner advertising is a thing of the past; you’re half right. A hot new item has replaced the old static mass-appeal banners that ran across networks. The trend today is “intelligent,” hyperlocal display ads that deliver, not only dynamically-created ads with animation and changing text, but ads targeted to specific geographies, user demographics, and user behaviors. Dynamic makes the
Category Archives: Blog
Chances are you conducted a great deal of research in deciding the exact street upon which to place each of your locations. Great consideration was likely given to population density, target demographics, foot traffic and local consumer expenditures – in order to position your business in the ideal neighborhood. Now it’s time to own your target audiences in those neighborhoods
The passion for mobile devices has translated into a new “always-on” reality for consumers. In fact, 9 out of 10 consumers almost always have their mobile devices with them – according to immr (a research-based consultancy). This always-on reality gives marketers the ability to get closer to their desired audiences than ever before. Over the past two years, Smartphone adoption in the